Hi, I’m Abi.

About me

Strategic comms for charities & changemakers

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I’m a communications and brand strategist with over a decade of experience leading campaigns, shaping brands, and helping organisations grow with clarity and creativity.

Throughout my career, I’ve worked with charities and purpose-led businesses, helping them sharpen their message, strengthen their brand, and reach the people who matter most.

I’m based in Bedfordshire, about an hour away from London; but I work with clients all over the UK (and world!).

Outside of work, you'll usually find me drinking coffee, planning my next adventure, or hanging out with Bruno - my slightly chaotic but very lovable border collie.

Creativity, curiosity, and a genuine passion for people shapes everything I do in work and life.

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Having worked in-house for many years, I know how tough it can be - but also how rewarding it can be!

When you’re balancing deadlines, stakeholders, and constant change, it’s easy for creative thinking and clear strategy to get lost.

I’ve been there - and it’s why I’m passionate about supporting teams with a mix of leadership, energy, and practical delivery.

My goal is to be the partner I always wished I'd had: someone who brings fresh thinking, understands the pressures, and rolls up their sleeves to make things happen.

Why me?

Learn more about my approach
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Who I’ve worked with (and for)

In-house, freelance, voluntary or just a good old creative collaboration - here are some of the brilliant organisations I’ve supported over the past 10+ years.

  • 5 star review - five stars

    "Working with Abi was a highlight of my business journey. Her dedication, creativity and commitment to excellence are unparalleled. She valued my input and blended it with her expert advice to craft a strategy that felt uniquely tailored to my needs. Abi’s enthusiasm and positivity made every meeting a delight, turning our professional relationship into a cherished collaboration."

    Dr Brooke Colman, Encore Psychology Services

  • Five light blue five-pointed stars aligned in a row.

    "Abi has a remarkable ability to inspire and uplift team members and foster a culture of collaboration, making her greatly valued by everyone on the team. She has also done an incredible job of successfully managing Children's Mental Health Week year after year, making an invaluable impact on Place2Be and children nationwide."

    Estelle Schnyder, Senior Marketing Specialist at Boston Consulting Group

  • Five yellow stars on a black background

    "Abi is a fantastic strategic leader with a deep, well-rounded understanding of communications – from press and PR to crisis comms. Her expertise and guidance were invaluable to our team... Abi truly embodies exceptional leadership, fostering a collaborative environment where every team member feels valued, seen, and heard. "

    Ian Masters, Creative Director, olio creative

  • Six yellow stars arranged in a row.

    "Abi has a knack for building strong relationships with partner organisations and is highly skilled at developing communications campaigns on a strategic level."

    Emma Houpt, Senior Media Officer, NSPCC

  • Five yellow stars in a row on a black background

    "Abi is a social media and communications genius. She helped accelerate the growth of our social media accounts from 2k to over 20k in a matter of months. Her generous and caring nature really shines through when engaging with others, always helpful and adding value."

    Paul Davies, Co-Founder, Curious Earth

Get in touch!

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Looking for a strategic partner who actually gets things done? I’d love to hear more about what you're working on - or where you want to go next.

Book a call