Hi, I’m Abi.

About me

Strategic comms for charities & changemakers

A beige, stylized heart shape against a black background.

I’m a communications and brand strategist with over a decade of experience leading campaigns, shaping brands, and helping organisations grow with clarity and creativity.

Throughout my career, I’ve worked with charities and purpose-led businesses, helping them sharpen their message, strengthen their brand, and reach the people who matter most.

I’m based in Bedfordshire, about an hour away from London; but I work with clients all over the UK (and world!).

Outside of work, you'll usually find me drinking coffee, planning my next adventure, or hanging out with Bruno - my slightly chaotic but very lovable border collie.

Creativity, curiosity, and a genuine passion for people shapes everything I do in work and life.

A woman with glasses and blonde hair standing against a stone wall on a city street, with a red and white truck passing by in motion blur behind her.

Having worked in-house for many years, I know how tough it can be - but also how rewarding it can be!

When you’re balancing deadlines, stakeholders, and constant change, it’s easy for creative thinking and clear strategy to get lost.

I’ve been there - and it’s why I’m passionate about supporting teams with a mix of leadership, energy, and practical delivery.

My goal is to be the partner I always wished I'd had: someone who brings fresh thinking, understands the pressures, and rolls up their sleeves to make things happen.

Why me?

Person working on a laptop with a coffee drink on a marble table.

Who I’ve worked with (and for)

In-house, freelance, voluntary or just a good old creative collaboration - here are some of the brilliant organisations I’ve supported over the past 10+ years.

  • "Place 2Be" logo with circular dotted border

    Place2Be

  • Global Action Plan logo in white text on a black background

    Global Action Plan

  • curious.earth logo with stylized text on a black background.

    Curious Earth

  • NCVO logo in white on a black background.

    NCVO

  • Silhouette of a head with "Heads Together" logo and "Mentally Healthy Schools" text.

    Mentally Healthy Schools

  • Logo of Kidscape with text 'Help With Bullying' and a star-like symbol.

    Kidscape

  • Alpha Rose Therapeutics logo with silhouette of a girl.

    Alpha Rose

  • One Young World logo featuring the word 'one' with the text 'young world' inside the 'o'.

    One Young World

  • Text "olio creative" in a bold, white font on a black background.

    olio creative

  • Encore Psychology

    Encore Psychology

  • Logo for Brightcause Consultancy in white text on a black background.

    Bright Cause

  • Black background with a white, irregular heart shape next to the words 'Family Fund' in bold, and below that, 'Helping disabled children' in smaller font.

    Family Fund

  • Cadet Vocational College logo with a graphic of a folder and a file, on a black background.

    Cadet Vocational College

  • Black background with white text reading 'activity alliance' in lowercase letters.

    Activity Alliance

  • Five beige star shapes on a dark background

    It has been an absolute joy to work with Abi over the past two years. Her talent for communications and marketing lies in her ability to bring an organisation's mission to life. Abi combines a strategic mindset with the perfect balance of energy, warmth, and compassion. Anyone who has the privilege of working with her, or having her support their team, will undoubtedly benefit from her exceptional mind, commitment, and infectious positivity.

    Ashley Rolfe, Head of Programmes and Training, Coram Kidscape

  • Five beige abstract star shapes aligned in a row on a black background.

    We’ve had an excellent experience working with James, Sarah and Abi at Social Firefly. Their support on our recent Winter campaign, along with our ongoing retainer work, has been consistently attentive and always delivered to a really high standard. They take the time to understand our goals, come back quickly with helpful ideas, and have made a noticeable impact on our digital fundraising across social, our website and e-newsletters. Highly recommend!

    Julie Charlton, Group Director of Fundraising and Volunteering, Family Fund

  • Six yellow stars arranged in a row.

    Abi has a knack for building strong relationships with partner organisations and is highly skilled at developing communications campaigns on a strategic level.

    Emma Houpt, Senior Media Officer, NSPCC

  • 5 star review - five stars

    Working with Abi was a highlight of my business journey. Her dedication, creativity and commitment to excellence are unparalleled. She valued my input and blended it with her expert advice to craft a strategy that felt uniquely tailored to my needs. Abi’s enthusiasm and positivity made every meeting a delight, turning our professional relationship into a cherished collaboration.

    Dr Brooke Colman, Encore Psychology Services

  • Five light blue five-pointed stars aligned in a row.

    Abi has a remarkable ability to inspire and uplift team members and foster a culture of collaboration, making her greatly valued by everyone on the team. She has also done an incredible job of successfully managing Children's Mental Health Week year after year, making an invaluable impact on Place2Be and children nationwide.

    Estelle Schnyder, Senior Marketing Specialist at Boston Consulting Group

  • Five yellow stars on a black background

    Abi is a fantastic strategic leader with a deep, well-rounded understanding of communications – from press and PR to crisis comms. Her expertise and guidance were invaluable to our team... Abi truly embodies exceptional leadership, fostering a collaborative environment where every team member feels valued, seen, and heard.

    Ian Masters, Creative Director, olio creative

  • Five yellow stars in a row on a black background

    Abi is a social media and communications genius. She helped accelerate the growth of our social media accounts from 2k to over 20k in a matter of months. Her generous and caring nature really shines through when engaging with others, always helpful and adding value.

    Paul Davies, Co-Founder, Curious Earth

Get in touch!

A woman with blonde hair, glasses, and a brown blazer sitting at a table with a laptop, talking on the phone in a cafe or coffee shop. A cup of coffee is on the table.
A beige, stylized heart shape on a black background.

Looking for a strategic partner who actually gets things done? I’d love to hear more about what you're working on - or where you want to go next.

Book a call