About me - strategic communications for charities & changemakers
I bring strategy, creativity, and a people-first approach - shaped by years of in-house charity experience.
Hi, I’m Abi
I’m a communications and brand strategist with over a decade of experience leading campaigns, shaping brands, and helping organisations grow with clarity and creativity.
Throughout my career, I’ve worked with charities and purpose-led businesses, helping them sharpen their message, strengthen their brand, and reach the people who matter most.
Outside of work, you'll usually find me drinking coffee, planning my next adventure, or hanging out with Bruno - my slightly chaotic but very lovable border collie.
Creativity, curiosity, and a genuine passion for people shapes everything I do in work and life.
why I do what I do
Having worked in-house for many years, I know how tough it can be - but also how rewarding it can be!
When you’re balancing deadlines, stakeholders, and constant change, it’s easy for creative thinking and clear strategy to get lost.
I’ve been there - and it’s why I’m passionate about supporting teams with a mix of leadership, energy, and practical delivery.
My goal is to be the partner I always wished I'd had: someone who brings fresh thinking, understands the pressures, and rolls up their sleeves to make things happen.
Who I’ve worked with (and for)
In-house, freelance, voluntary or just a good old creative collaboration - here are some of the brilliant organisations I’ve supported over the past 10+ years.
