About me - strategic communications for charities & changemakers
I bring strategy, creativity, and a people-first approach - shaped by years of in-house charity experience.
Hi, I’m Abi
I’m a communications and brand strategist with over a decade of experience leading campaigns, shaping brands, and helping organisations grow with clarity and creativity.
Throughout my career, I’ve worked with charities and purpose-led businesses, helping them sharpen their message, strengthen their brand, and reach the people who matter most.
I’m based in Bedfordshire, about an hour away from London; but I work with clients all over the UK (and world!).
Outside of work, you'll usually find me drinking coffee, planning my next adventure, or hanging out with Bruno - my slightly chaotic but very lovable border collie.
Creativity, curiosity, and a genuine passion for people shapes everything I do in work and life.
why I do what I do
Having worked in-house for many years, I know how tough it can be - but also how rewarding it can be!
When you’re balancing deadlines, stakeholders, and constant change, it’s easy for creative thinking and clear strategy to get lost.
I’ve been there - and it’s why I’m passionate about supporting teams with a mix of leadership, energy, and practical delivery.
My goal is to be the partner I always wished I'd had: someone who brings fresh thinking, understands the pressures, and rolls up their sleeves to make things happen.
Who I’ve worked with (and for)
In-house, freelance, voluntary or just a good old creative collaboration - here are some of the brilliant organisations I’ve supported over the past 10+ years.
