Hi, I’m Abi.
Comms
and brand consultant.
Helping charities and purpose-driven organisations build stronger brands and stories that connect.
Strategy that turns ideas into impact.
With more than ten years’ experience in charity communications and brand strategy, I blend big-picture thinking with creative doing. I help purpose-led teams define their message, reach the right people, and make their work matter - through clear strategy, compelling content, and practical support that gets results.
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10+ years of comms experience
I’ve spent a decade working in the charity, education and health sector.
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Proud CharityComms member
Find me on their freelance directory.
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Brilliant partners, better results
I work with other freelancers and agencies to deliver the best for my clients.
What my clients (and colleagues) say…
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"Working with Abi was a highlight of my business journey. Her dedication, creativity and commitment to excellence are unparalleled. She valued my input and blended it with her expert advice to craft a strategy that felt uniquely tailored to my needs. Abi’s enthusiasm and positivity made every meeting a delight, turning our professional relationship into a cherished collaboration."
Dr Brooke Colman, Encore Psychology Services
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"Abi has a remarkable ability to inspire and uplift team members and foster a culture of collaboration, making her greatly valued by everyone on the team. She has also done an incredible job of successfully managing Children's Mental Health Week year after year, making an invaluable impact on Place2Be and children nationwide."
Estelle Schnyder, Senior Marketing Specialist at Boston Consulting Group
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"Abi is a fantastic strategic leader with a deep, well-rounded understanding of communications – from press and PR to crisis comms. Her expertise and guidance were invaluable to our team... Abi truly embodies exceptional leadership, fostering a collaborative environment where every team member feels valued, seen, and heard. "
Ian Masters, Creative Director, olio creative
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"Abi has a knack for building strong relationships with partner organisations and is highly skilled at developing communications campaigns on a strategic level."
Emma Houpt, Senior Media Officer, NSPCC
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"Abi is a social media and communications genius. She helped accelerate the growth of our social media accounts from 2k to over 20k in a matter of months. Her generous and caring nature really shines through when engaging with others, always helpful and adding value."
Paul Davies, Co-Founder, Curious Earth
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We’ve had an excellent experience working with James, Sarah and Abi at Social Firefly. Their support on our recent Winter campaign, along with our ongoing retainer work, has been consistently attentive and always delivered to a really high standard. They take the time to understand our goals, come back quickly with helpful ideas, and have made a noticeable impact on our digital fundraising across social, our website and e-newsletters. Highly recommend!
Julie Charlton, Group Director of Fundraising and Volunteering, Family Fund
Get in touch!
Looking for a strategic partner who actually gets things done? I’d love to hear more about what you're working on - or where you want to go next.
