Hi, I’m Abi.

Comms and brand strategy for charities that deserve to be heard.

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Book a discovery call

I help charities and purpose-led organisations sharpen their message, plan campaigns they can actually deliver, and build brands that connect. Twelve years in charity, education and health comms, working with teams across the UK and beyond.

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Strategy that turns ideas into impact.

With more than ten years’ experience in charity communications and brand strategy, I blend big-picture thinking with creative doing. I help purpose-led teams define their message, reach the right people, and make their work matter - through clear strategy, compelling content, and practical support that gets results.

Check out my services
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  • Black background with a white heart inside a white scalloped border.

    12+ years of comms experience

    I’ve spent over a decade working in the charity, education and health sector.

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    Proud CharityComms member

    Find me on their freelance directory.

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    Brilliant partners, better results

    I work with other freelancers and agencies to deliver the best for my clients.

What my clients (and colleagues) say…

  • It has been an absolute joy to work with Abi over the past two years. Her talent for communications and marketing lies in her ability to bring an organisation's mission to life. Abi combines a strategic mindset with the perfect balance of energy, warmth, and compassion. Anyone who has the privilege of working with her, or having her support their team, will undoubtedly benefit from her exceptional mind, commitment, and infectious positivity.

    Ashley Rolfe, Head of Programmes and Training, Coram Kidscape

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    We’ve had an excellent experience working with James, Sarah and Abi at Social Firefly. Their support on our recent Winter campaign, along with our ongoing retainer work, has been consistently attentive and always delivered to a really high standard. They take the time to understand our goals, come back quickly with helpful ideas, and have made a noticeable impact on our digital fundraising across social, our website and e-newsletters. Highly recommend!

    Julie Charlton, Group Director of Fundraising and Volunteering, Family Fund

  • I reached out to Abi for support with a social media strategy for my virtual assistant business. Her knowledge of the charity sector was invaluable, and she was professional, responsive and easy to work with — bringing her expertise while taking the time to listen and understand what I needed. I wouldn't hesitate to recommend Abi to anyone looking for someone who understands and cares about the charity sector, and who can bring structure, strategy and fresh ideas.

    Sarah Rose, Office Unicorn

  • Stars

    Well. What can I say. This woman is incredible. From understanding the project to authentically using its voice, Abi delivers every time. I could not have pulled off this massive project without her. Don’t mess around - work with the best in the business. That’s Abi.

    Lucy Black, Director, Bright Cause

  • 5 star review - five stars

    Working with Abi was a highlight of my business journey. Her dedication, creativity and commitment to excellence are unparalleled. She valued my input and blended it with her expert advice to craft a strategy that felt uniquely tailored to my needs. Abi’s enthusiasm and positivity made every meeting a delight, turning our professional relationship into a cherished collaboration.

    Dr Brooke Colman, Encore Psychology Services

  • Stars

    I've worked with Abi over the last year, and she has been knowledgeable, supportive, and creative in managing our marketing. She's driven results through segmented Mailchimp campaigns, SEO-optimised web content, and clear tracking systems that kept us on top of progress. I have no hesitation in recommending Abi – she has been a real asset.

    Sharona Benjamin, Marketing Manager, North Devon Resort

  • Six yellow stars arranged in a row.

    Abi has a knack for building strong relationships with partner organisations and is highly skilled at developing communications campaigns on a strategic level.

    Emma Houpt, Senior Media Officer, NSPCC

  • Five light blue five-pointed stars aligned in a row.

    Abi has a remarkable ability to inspire and uplift team members and foster a culture of collaboration, making her greatly valued by everyone on the team. She has also done an incredible job of successfully managing Children's Mental Health Week year after year, making an invaluable impact on Place2Be and children nationwide.

    Estelle Schnyder, Senior Marketing Specialist at Boston Consulting Group

  • Five yellow stars on a black background

    Abi is a fantastic strategic leader with a deep, well-rounded understanding of communications – from press and PR to crisis comms. Her expertise and guidance were invaluable to our team... Abi truly embodies exceptional leadership, fostering a collaborative environment where every team member feels valued, seen, and heard.

    Ian Masters, Creative Director, olio creative

  • Five yellow stars in a row on a black background

    Abi is a social media and communications genius. She helped accelerate the growth of our social media accounts from 2k to over 20k in a matter of months. Her generous and caring nature really shines through when engaging with others, always helpful and adding value.

    Paul Davies, Co-Founder, Curious Earth

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Get in touch!

Looking for a strategic partner who actually gets things done? I’d love to hear more about what you're working on - or where you want to go next.

Book a call
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