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Brand, tone of voice & style guides

services

A woman with glasses and shoulder-length blonde hair, wearing a dark blazer, white top, and black jeans, carries a brown bag over her shoulder and stands in a restaurant or cafe.

A strong brand is more than just a logo - it's how you speak, how you show up, and how you make people feel.

Whether you're refreshing your identity or starting from scratch, I can help you build a brand that’s clear, consistent, and true to who you are.

I've supported purpose-led organisations to refine their messaging, develop tone of voice guidelines, and create practical brand tools their teams actually use - no fluff, just useful frameworks that bring clarity and confidence.

How I help:

Brand positioning and messaging development
Tone of voice guidelines and style guide creation
Brand audits and recommendations
Brand refresh support (including briefing designers)
Messaging frameworks for websites, campaigns, or internal use
Training for teams on how to use and apply your brand
Collaboration with designers to align visuals and voice
Internal rollout planning and staff engagement

Why it matters

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Your brand is what people remember, trust, and feel connected to. I'll help you shape a brand voice that feels human and consistent - and give you the tools to keep it that way across your channels and teams.

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A laptop keyboard, a cup of tea, and a color swatch palette with various shades of pink, orange, green, blue, and purple, arranged in a fan shape.

Need support with the visual side too?

Through my work with olio creative, I collaborate with trusted designers to offer full brand packages - including logos, colour palettes, Squarespace websites, and brand visuals.

If you need help turning your refreshed brand into a full visual identity, I can bring the right people on board.