Brand, tone of voice & style guides
services
A strong brand is more than just a logo - it's how you speak, how you show up, and how you make people feel.
Whether you're refreshing your identity or starting from scratch, I can help you build a brand that’s clear, consistent, and true to who you are.
I've supported purpose-led organisations to refine their messaging, develop tone of voice guidelines, and create practical brand tools their teams actually use - no fluff, just useful frameworks that bring clarity and confidence.
How I help:
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Brand positioning and messaging development
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Tone of voice guidelines and style guide creation
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Brand audits and recommendations
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Brand refresh support (including briefing designers)
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Messaging frameworks for websites, campaigns, or internal use
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Training for teams on how to use and apply your brand
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Collaboration with designers to align visuals and voice
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Internal rollout planning and staff engagement
Why it matters
Your brand is what people remember, trust, and feel connected to. I'll help you shape a brand voice that feels human and consistent - and give you the tools to keep it that way across your channels and teams.
Need support with the visual side too?
Through my work with olio creative, I collaborate with trusted designers to offer full brand packages - including logos, colour palettes, Squarespace websites, and brand visuals.
If you need help turning your refreshed brand into a full visual identity, I can bring the right people on board.
