Comms strategy and planning for charities
services
Strong, effective communications start with strategy.
I help purpose-led organisations create focused, flexible plans that make their messaging clear, consistent, and effective - whatever the challenge.
Whether you're preparing for a product launch, a major campaign, an impact report or navigating a sensitive issue, I’ll help you plan with clarity and communicate with confidence.
When communications feel reactive
Many charity and purpose-led teams come to me because things feel busy but disjointed. Campaigns overlap. Messaging shifts depending on who’s writing it. Internal teams aren’t always aligned. And despite working incredibly hard, it’s difficult to see what’s actually driving momentum.
That’s not a capability issue - it’s a structure issue.
A strong communications strategy creates focus. It helps you prioritise, align stakeholders, and make confident decisions about where to spend your time and energy.
How I help:
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Message development and audience mapping
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Goal-focused communications plans
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Channel audits and content planning
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Internal and external comms alignment
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Practical, usable plans your team can run with
What working together looks like
We start by understanding where you are now - what’s working, what feels stretched, and what you’re aiming for.
From there, I’ll review your messaging, audiences and channels, and identify where things can be simplified, strengthened or better aligned.
Together, we’ll shape a focused communications strategy and plan built around your goals and your capacity. You’ll leave with a practical roadmap - not a heavy document - that your team can confidently put into action.
This isn’t about overcomplicating your work. It’s about creating structure, direction and momentum so your comms start working harder for you.
Need to sharpen your strategy - or want to start afresh?
Let’s build a plan that helps your communications cut through.
