My approach to communications for charities & changemakers

A strategic, creative and collaborative approach - focused on clarity, connection and delivery.

Every organisation is different - but the best communications are always built on the same foundations: clarity, creativity, and collaboration.

I believe in taking the time to understand your goals, audiences, and challenges - and then working closely with you to build communications that are both strategic and practical.

Silhouette of a plant with green leaves against a sunset backdrop.

Here’s how I work:

  • pen icon

    Strategic first

    I start by asking the right questions - understanding your audiences, your ambitions, and what success looks like for you.

  • bullseye icon

    Clear and creative

    I combine strategic insight with creative thinking, making sure your messaging is focused, engaging, and ready for the real world.

  • megaphone icon

    People-first collaboration

    I work alongside your team (and partners and freelancers if needed) - building trust, sharing ideas, and keeping the process collaborative.

  • turquoise film strip icon on black background

    Hands-on delivery

    This isn’t just theory. I roll up my sleeves to create the campaigns, content, and tools you need to actually make things happen.

What clients and colleagues say:

  • 5 star review

    "Abi has a remarkable ability to inspire and uplift team members and foster a culture of collaboration, making her greatly valued by everyone on the team. She has also done an incredible job of successfully managing Children's Mental Health Week year after year, making an invaluable impact on Place2Be and children nationwide."

    Estelle Schnyder, Senior Marketing Specialist at Boston Consulting Group

  • 5 star review

    "Abi is a social media and communications genius. She helped accelerate the growth of our social media accounts from 2k to over 20k in a matter of months. Her generous and caring nature really shines through when engaging with others, always helpful and adding value."

    Paul Davies, Co-Founder, Curious Earth

  • Five beige stars in a horizontal row with brown shadows, resembling a rating or review system.

    "Abi is a fantastic strategic leader with a deep, well-rounded understanding of communications – from press and PR to crisis comms. Her expertise and guidance were invaluable to our team... Abi truly embodies exceptional leadership, fostering a collaborative environment where every team member feels valued, seen, and heard. "

    Ian Masters, Creative Director, olio creative

  • Five outlined stars in a row, unfilled.

    "Abi has a knack for building strong relationships with partner organisations and is highly skilled at developing communications campaigns on a strategic level."

    Emma Houpt, Senior Media Officer, NSPCC

Let’s make something brilliant together.