Hi, I’m Abi.

My approach

A strategic, creative and collaborative approach - focused on clarity, connection and delivery.

A beige, abstract, flower-shaped icon on a black background.

Every organisation is different - but the best communications are always built on the same foundations: clarity, creativity, and collaboration.

I believe in taking the time to understand your goals, audiences, and challenges - and then working closely with you to build communications that are both strategic and practical.

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How I work

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    Strategic first

    I start by asking the right questions - understanding your audiences, your ambitions, and what success looks like for you.

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    Clear and creative

    I combine strategic insight with creative thinking, making sure your messaging is focused, engaging, and ready for the real world.

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    People-first collaboration

    I work alongside your team (and partners and freelancers if needed) - building trust, sharing ideas, and keeping the process collaborative.

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    Hands-on delivery

    This isn’t just theory. I roll up my sleeves to create the campaigns, content, and tools you need to actually make things happen.

What my clients (and colleagues) say…

  • 5 star review - five stars

    "Working with Abi was a highlight of my business journey. Her dedication, creativity and commitment to excellence are unparalleled. She valued my input and blended it with her expert advice to craft a strategy that felt uniquely tailored to my needs. Abi’s enthusiasm and positivity made every meeting a delight, turning our professional relationship into a cherished collaboration."

    Dr Brooke Colman, Encore Psychology Services

  • Five light blue five-pointed stars aligned in a row.

    "Abi has a remarkable ability to inspire and uplift team members and foster a culture of collaboration, making her greatly valued by everyone on the team. She has also done an incredible job of successfully managing Children's Mental Health Week year after year, making an invaluable impact on Place2Be and children nationwide."

    Estelle Schnyder, Senior Marketing Specialist at Boston Consulting Group

  • Five yellow stars on a black background

    "Abi is a fantastic strategic leader with a deep, well-rounded understanding of communications – from press and PR to crisis comms. Her expertise and guidance were invaluable to our team... Abi truly embodies exceptional leadership, fostering a collaborative environment where every team member feels valued, seen, and heard. "

    Ian Masters, Creative Director, olio creative

  • Six yellow stars arranged in a row.

    "Abi has a knack for building strong relationships with partner organisations and is highly skilled at developing communications campaigns on a strategic level."

    Emma Houpt, Senior Media Officer, NSPCC

  • Five yellow stars in a row on a black background

    "Abi is a social media and communications genius. She helped accelerate the growth of our social media accounts from 2k to over 20k in a matter of months. Her generous and caring nature really shines through when engaging with others, always helpful and adding value."

    Paul Davies, Co-Founder, Curious Earth

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Get in touch!

Looking for a strategic partner who actually gets things done? I’d love to hear more about what you're working on - or where you want to go next.

Book a call
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