Communications & brand
strategy for charities and organisations with purpose.
Helping organisations shape their story, grow their brand, and deliver real results - from big-picture strategy to hands-on delivery.
Hi, I’m Abi - a communications and brand specialist with over a decade of experience leading campaigns, building brands, and creating content that connects.
I combine strategic insight with creative execution, working closely with organisations to craft their message, grow their audience, and make a lasting impact. From developing brand strategies and campaign plans to writing copy, building websites, and delivering email marketing, I believe real leadership is about rolling up your sleeves and making things happen.
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About me
Learn more about me, my background, leadership approach, and passion for helping purpose-led organisations and charities grow.
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My services
Explore the services I offer - from brand strategy and campaign planning to crisis comms, copywriting, and digital content support.
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How I work
Clear strategy, creative energy, and hands-on support - here’s how I work with teams to bring campaigns and brands to life.
What clients and colleagues say.
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![5 star review]()
"Abi has a remarkable ability to inspire and uplift team members and foster a culture of collaboration, making her greatly valued by everyone on the team. She has also done an incredible job of successfully managing Children's Mental Health Week year after year, making an invaluable impact on Place2Be and children nationwide."
Estelle Schnyder, Senior Marketing Specialist at Boston Consulting Group
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![5 star review]()
"Abi is a social media and communications genius. She helped accelerate the growth of our social media accounts from 2k to over 20k in a matter of months. Her generous and caring nature really shines through when engaging with others, always helpful and adding value."
Paul Davies, Co-Founder, Curious Earth
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![Five beige stars with brown outlines in a horizontal row.]()
"Abi is a fantastic strategic leader with a deep, well-rounded understanding of communications – from press and PR to crisis comms. Her expertise and guidance were invaluable to our team... Abi truly embodies exceptional leadership, fostering a collaborative environment where every team member feels valued, seen, and heard. "
Ian Masters, Creative Director, olio creative
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![Five beige stars in a row, each with a brown border.]()
"Abi has a knack for building strong relationships with partner organisations and is highly skilled at developing communications campaigns on a strategic level."
Emma Houpt, Senior Media Officer, NSPCC
