• A strategy is the thinking - your audiences, your messages, your goals, and the logic behind your approach. A plan is the doing - what you're going to say, when, where, and who's responsible. Most organisations need both, and I'll help you build whichever is missing (or both, if you're starting from scratch).

  • It depends on the scope, but most strategy projects take between four and eight weeks. I'll always be upfront about timelines before we start so there are no surprises.

  • Absolutely - this is how I work best. I'm not here to take over; I'm here to add capacity, fresh thinking and structure. Most of my strategy work is collaborative, with your team involved throughout.

  • Yes. I work with organisations of all sizes, and I'm used to creating practical strategies that work within real constraints - not ideal-world budgets. Let's have a conversation and see what's possible.