Brand, tone of voice and style guides
A strong brand is more than just a logo - it's how you speak, how you show up, and how you make people feel.
Whether you're refreshing your identity or starting from scratch, I can help you build a brand that’s clear, consistent, and true to who you are.
I've supported purpose-led organisations to refine their messaging, develop tone of voice guidelines, and create practical brand tools their teams actually use - no fluff, just useful frameworks that bring clarity and confidence.
How I help:
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Brand positioning and messaging development
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Tone of voice guidelines and style guide creation
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Brand audits and recommendations
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Brand refresh support (including briefing designers)
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Messaging frameworks for websites, campaigns, or internal use
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Training for teams on how to use and apply your brand
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Collaboration with designers to align visuals and voice
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Internal rollout planning and staff engagement
Your brand is what people remember, trust, and feel connected to. I'll help you shape a brand voice that feels human and consistent - and give you the tools to keep it that way across your channels and teams.
Why it matters.
Need support with the visual side too?
Through my work with olio creative, I collaborate with trusted designers to offer full brand packages - including logos, colour palettes, Squarespace websites, and brand visuals.
If you need help turning your refreshed brand into a full visual identity, I can bring the right people on board.
